Pat Shepherd started a giving evolution through hard work, a massive grin and bucket loads of passion. His enthusiasm is infectious and his attitude towards life is inspiring. His unique outlook, humbleness and passion for generosity inspired our company Highly Flammable Entertainment to give our 1% and it is our best investment each week. Pat is another nomad who loves to travel and go on adventures - hence we always have a lot to talk about! Our discussions over coffee include sharing travel stories, comparing business book lists and talking about crazy creative ideas for our unique ventures! He is massively supportive on the NZ art and music scenes and often seen at gigs and events around New Zealand. Check out the One Percent Collective for more information about the amazing approach they have to generosity.
- Logan Elliott, Lifetime Creative
1) WHO ARE YOU AND WHAT DO YOU DO?
I’m Pat Shepherd, a photographer, designer and Chief Doer of Things at One Percent Collective. I’m originally from Scotland, but got the travel bug when I was 20 and ended up in New Zealand, which I’ve called home for the past 13 years. My photography has allowed me to meet and document the music scene in New Zealand which was so inspiring and full of such generous people, that I ended up being inspired to use art in a volunteering trip for a project I set up called Good Karma Project. I worked with refugee children on the Thai/Burma border for a charity I now co-manage called SpinningTop.
SpinningTop now takes up around one day a week while I focus most of my time on the charity I started almost 3 years ago, One Percent Collective. The charity exists to inspire generosity and to simplify regular giving, so charities can focus on impact and innovation. So far we’ve got over 200 people involved and have raised around $140,000 for our NZ based partner charities!
2) WHAT ARE YOU PASSIONATE ABOUT AND WHY?
1. ‘People giving a shit’ – This is definitely a super important thing to me. The number of people who go through life with their eyes and minds closed to their surroundings really is scary. We need to inspire more people to give a shit about the world and the community they live in.
2. Being human with others – It’s amazing how many people might shout at someone down the phone at a call centre if something is wrong, when really it’s usually not them who caused the issue. Why not be human with them, explain the issue and why it sucks, then get them to pass on that feedback to the person who actually can fix it. Sucks so much when you see people treating others so badly, just because they are on the other end of a phone, or online, they are still human.
3. Notebooks – Carrying around a notebook to write your ideas and to-do lists is super important to me, it frees my brain up to think of other things!
3) WHAT ARE THE BIGGEST BARRIERS TO ENTREPRENEURSHIP?
I guess that fun thing called money is always such a challenge. I was lucky enough to have friends who let me stay rent free when I was setting things up. This was vital in giving me the time to meet heaps of people about my ideas for One Percent Collective. I was also lucky enough to have a friend come up with an initial funding model from family and friends, which is essentially a model we still use today. We have 50 people who donate $20 each a week, that is how we fund our work.
4) WHAT ARE THE MOST EXCITING THINGS ABOUT STARTING A BUSINESS?
By far the incredible people you meet, that is such a buzz! I have met the most amazing people who are all working on super interesting things and love chatting about the dreams, the challenges and they all seem to make sure they have fun while doing it, which is super important!
5) WHAT DO YOU ASPIRE TO BE DOING IN FIVE YEARS?
It would be wonderful to have the 1% giving ethos really just having a life of it’s own in New Zealand. Imagine if we didn’t have to work so hard to encourage people to donate even just $10 to help the world or community we live in, if people actually were inspired from a young age to do their bit for their world. So I guess that means I’ll just be getting on with other projects of connecting good people who are doing great things in this world.
6) ONE BOOK AND ONE PODCAST ABOUT ENTREPRENEURSHIP?
Creativity Inc. by Ed Catmull is a must read, he’s the co-founder of Pixar. Unmistakable Creative podcasts are incredible!!!!
7) ONE TOOL?
Squarespace, wow, if you have a bit of photo and design skills this is a dream tool to use!